Why Setta? 

Setta is the number associated with the creation of mankind. Number six is in fortune, greatness that lies within you. Setta is the harmony of your figure, eagerness, and spirituality. Number six is a lucky number in so many cultures. When we see angel number 6 itself is the first perfect number. It is perfectly balanced and harmonious, made up of two sets of 3, which is the number of creativity and the spirit. Setta´s designs are all about contentment expressed in exotic pret a porter designs. Setta grew out of moving from a country to country until realizing that your figure creates the design, not vise versa. The quality and choices of fabrics, inserts, details and the design of the jumpsuit you wear is distinctive. Setta is a pharaonic british, latin, chinese multi-lingual brand that speaks to all kinds of figures, born and executed in the UAE, which is the 6th country Setta has settled in, creating a connection between fashion and culture of ancient hunting, archery, kayaking, poetry, horseback riding, all in a contemporary feel. Setta, the home of jumpsuits for all sexes Vocab: distinctive, timeless, complementing, body, figure, chic, comfy, fashion forward. And the ones I sent before bardo if you would like Chinese people take Six (六) as a fortunate number mainly meaning smooth or well-off. In Chinese “六六六” means that everything is going smoothly… For example, Chinese Classical Six Arts refer to Etiquette, Music, Archery, Riding, Writing, and Mathematics.

So Setta, means Six in Arabic, it sounds good in English and it has a latin and Italian sound (septa means silk in Italian), but still has the Arabic sound.



Brand Story

SETTA's founder "Salma" was very passionate about fabrics at a very young age. Salma founder and designer loved to shop for fabrics, feel their textures, and play around with them through creating different designs. Being a trend setter our founder enjoyed making clothes that fit her rather than shopping for what she fit. Thus came the idea of SETTA; a fashion brand that caters to women of all sizes and shapes.

Playsuits are the main product offering of SETTA, particularly for their ease to wear, the rich history behind them, and the founder's love for them. Touring the world to curate SETTA's ready to wear pieces Salma settled in the UAE ; her 6th destination and the country where SETTA was founded. Each piece is to come with a detachable scarf to emphasise empowerment ( capes are for superheros).